Some Call it Science. We Call it Magic.
In 1991, Citrus Magic® set out to do something extraordinary - transform the way we think about freshness & odor elimination. Using nature as the better way to scent your life.
Meet Our
Owner & Founder
Hank Picken isn’t just the founder of Citrus Magic - he’s the spark that started it all back in 1991. A proud U.S. Army Veteran, Hank took the grit and determination he honed in the military and channeled it into building a better-for-you brand that actually makes life smell amazing. His mission? Kick harsh chemicals to the curb and let the power of citrus shine. Thanks to Hank’s bold vision, Citrus Magic has been spreading fresh vibes and zesty joy for over three decades, and we’re just getting started!
Why Citrus?
From day one, we’ve been committed to crafting safe, nature-based ingredients that are free from most harsh chemicals. Whether it’s freshening the air after a dinner party, tackling stubborn pet odors, or discovering your personality through scent, our products go beyond just smelling great. They actually work because of our main ingredient, citrus.
Citrus is nature’s odor eliminating magician that actually eliminates odors because the compounds in citrus are chemically active against odor molecules. It vanishes them at the source rather than just masking them with a stronger scent.
How it Works on Odors?
Ingredients Straight from the Orchard
We believe in the power of nature. Every product we create is thoughtfully designed with safe, better-for-you, and transparent ingredients, either straight from the orchard to bring a breath of fresh air into your home or designed with powerful, safe* odor eliminators like vegetable-based enzymes, probiotics, or DEOessence® Technology.
Because you shouldn’t have to sacrifice your home smell to harsh toxins and chemical fumes.
We didn’t stop at better-for-you. Our citrus oils come from upcycled orange peels rescued from OJ makers - because fresh choices shouldn’t create waste. How’s that for making life smell sweeter?
Experience the Magic®
REAL CITRUS
BETTER
THE USA
CRUELTY-FREE
KIDS & PETS
*WHEN USED AS DIRECTED
PACKAGING
AND CARB
COMPLIANT
BRAND
INGREDIENTS
CERTIFIED
Our Mission
Citrus Magic exists to show consumers that the most popular air freshener isn’t always the best for you. We’re on a mission to offer a safer, better-for-you, citrus-based alternative that keeps your home fresh while caring about what goes into the air and your body.
Our Vision
At Citrus Magic, our vision is to lead the air care industry to a new standard. We envision an air care future where nature replaces chemicals, transparency replaces mystery, and freshness becomes a safer, brighter, more magical part of everyday life.
Our “Never” List
Being mindful about what you’re sniffing is what makes us so magical. We make sure all of the following chemicals that are found in most air freshener and home cleaning products are never found in ours:
Aflatoxins
Alkylphenols & alkyphenol ethoxylates
Antimony & antimony compounds
Aminoglycosides
Arsenic & arsenic compounds
Asbestos (all forms)
Benzidine-based dyes Benzodiazepines
Beryllium & beryllium compounds
Cadmium and cadmium compounds
Chlorofluorocarbons/CFCs
5-Chloro-o-toluidine and its strong acid salts
Chromium & chromium compounds
Cobalt & cobalt compounds, including cobalt salts
Creosotes
Dibenzanthracenes
Cyanide & cyanide-containing compounds
Hydrofluorocarbons (HCFCs)
Isoalkanes
Long-chain perfluorinated carboxylic acids/PFCAs, their salts, and related compounds
Methyhydrazine
Mercury & mercury compounds
Molybdenum & molybdenum compounds
Nickel & nickel compounds
Lindane
Nitrites
Lead & lead compounds
Medium-chain chlorinated paraffins
Nitromusks (subgroup of synthetic musks)
Nonylphenols
Organotins
Class I ozone-depleting substances
Class II ozone-depleting substances
Parabens
US EPA Persistent, Bioaccumulative, and Toxic Chemicals (PBTs)
Stockholm Convention Persistent Organic Pollutants (POPs)
Pentachlorophenol & its salts and esters Polychlorinated dibenzofurans (PCDFs)
Polychlorinated dibenzo-p-dioxins (PCDDs)
Per- and Polyfluorinated alkyl substances (PFAS)
Perfluorohexane sulfonic acid (PFHxS), its salts and PFHxS-related compounds
Perfluorononanoic acid (PFNA) & its salts
Perfluorooctanoic acid (PFOA), its salts and PFOA-related compounds
Perfluorooctane sulfonic acid (PFOS), its salts and perfluorooctane sulfonyl fluoride
Phenylhydrazine
Phthalates
Polychlorinated biphenyls (PCBs)
Polybrominated biphenyls & polybrominated biphenyls containing 60 or more percent chlorine by molecular weight
Polycyclic aromatic hydrocarbons (PAHs)
Polychlorinated naphthalenes
Proposition 65 materials above MADL/NSRL
2,4,5-Trimethylaniline & its strong acid salts
Xylenes
Tributyltin compounds
Strong inorganic acid mists
Soots, tars, & mineral oils
Selenium & selenium compounds
Propellants
Flammable propellants
Quinoline
Radionuclides
Short-chain chlorinated paraffins